4 Essential Tactics for Building a Lifestyle Business

3. Grow your audience understanding that not everyone is your audience.
There are billions of people using social media and the internet every single day. You can get exposure in the media, get interviewed on podcasts, build your network locally and train on social media. There are many other ways to build your audience, too.

Speak directly to your tribe in the way that makes sense to them, even if it turns others off. Your goal isn’t to reach everyone. Understand that everyone isn’t your customer. Boldly talk and promote to your audience in your specific tone and way of reaching them. Ignore those who get triggered.


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